Swiss central bank prints money

The Swiss central bank increased the available money for banks by almost 90 billion CHF. With other words, they print money.
Even I have some basic knowledge about macroeconomics, I do not understand why this money cannot be given directly to the people?
This would help them who have nothing and they would spend it directly, means the effect is even bigger, because the speed of circulation increases. What again would help the economy.

It would be great if somebody could explain this to me.

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